Google defuses ‘depressing failure’ Google bomb
In 2007, Google lastly defused a “Google Bomb” that had returned U.S. President George W. Bush as its high natural consequence since December 2003 when trying to find [miserable failure].
Initially, Google was of the idea that “We simply mirror the opinion on the Net, for higher or worse.” Ultimately, nonetheless, Google got here up with an algorithm change to cope with this and different Google bombing “pranks”:
“Folks have requested about how we really feel about Googlebombs, and we’ve talked about them previously. As a result of these pranks are usually for phrases which can be properly off the overwhelmed path, they haven’t been a really excessive precedence for us. However over time, we’ve seen extra folks assume that they’re Google’s opinion, or that Google has hand-coded the outcomes for these Googlebombed queries. That’s not true, and it appeared prefer it was price attempting to appropriate that misperception. So a couple of of us who work right here acquired collectively and got here up with an algorithm that minimizes the impression of many Googlebombs.”
Ryan Moulton and Kendra Carattini, A fast phrase about Googlebombs
How did this Google bomb occur? A marketing campaign inspired folks to hyperlink to Bush’s bio utilizing the anchor textual content “Depressing Failure”.
And whereas Google defused this bomb, Bush remained within the high natural place for [miserable failure] on Yahoo and Microsoft Stay and in second place at Ask.
Right here was the earlier than and after on the time:
Right this moment, right here’s what a seek for [miserable failure] appears like on Google – with Wikipedia’s Google bombing web page within the high spot.
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