Today in search advertising historical past: January 22


Google deduplicates featured snippets

In 2020, Google rolled out a worldwide change to featured snippets that resulted in any URL solely showing as soon as on the primary web page of search outcomes, as a substitute of twice.

Google stated there can be no change to its total set of net search outcomes. There would nonetheless be 10 distinctive listings, as earlier than. It’s simply that Google can be deduplicating and not present any of these listings twice.

Google Search Liaison Danny Sullivan introduced the information through Twitter:

If an online web page itemizing is elevated into the featured snippet place, we not repeat the itemizing within the search outcomes. This declutters the outcomes & helps customers find related info extra simply. Featured snippets rely as one of many ten net web page listings we present.


In November, Google was testing eradicating a web site’s regular snippet when a featured snippet was displayed. Google even examined this again in 2017.

Examine it in Listings that earn featured snippets won’t repeat on the primary web page of Google search.

Additionally on this present day 

Google Search launches up to date cellular design and interface

2021: The up to date interface aimed to make the search  interface simpler to learn for searchers whereas offering a cleaner and extra fashionable expertise.

Google My Enterprise updates flag assessment characteristic

2021: The brand new kind requested the enterprise proprietor, “Why are you reporting this assessment?” Then it supplied a number of choices.

Google may take away search in Australia if pressured to pay to hyperlink to websites

2021: “The newest model of the Code requires Google to pay to hyperlink to information websites, breaking a basic precept of how the net works,” stated Mel Silva, Google Australia’s managing director.

Contextual hyperlinks in featured snippets might current new alternatives and dangers

2021: The potential for extra hyperlinks to look on this high-visibility search outcome characteristic had SEOs involved about click-through charges, model security and how you can optimize for it.

Google’s mobile-first indexing information replace emphasizes the identical content material throughout web site variations

2020: New tips have been added in a number of areas, together with crawling, structured knowledge, visible content material, and greatest practices.

Video: Josef Sperzel talks technical search engine optimisation and utilizing Python to tug knowledge

2020: On this installment of Barry Schwartz’s vlog collection, he chats with Sperzel about how he received into technical search engine optimisation, web site structure and spider crawling points, and extra.

Google gives improved GMB sign-up circulation for service-area companies

2019: Improved course of would make it simpler to arrange service areas on GMB.

Small enterprise scammer shut down by Google lawsuit

2019: Defendant agency had falsely represented that it was appearing on behalf of Google.

New Google Search Console could also be rolling out for everybody now

2018: Most customers have been capable of see their properties within the new Search Console beta.

Sergei Eisenstein Google doodle honors Soviet movie director generally known as the ‘Father of Montage’

2018: The animated picture highlighted the director’s method for creating montage movie results.

Courtroom Paperwork Present Google Paid Apple $1 Billion For Safari Default Placement

2016: In accordance with court docket paperwork and testimony in Oracle’s copyright go well with towards Google, “Apple obtained $1 billion from its rival in 2014.”

Google Down 1 Billion PC Searches From 2014, However Cellular Volumes Probably Approach Up

2016: Together with “powered by” search, Google managed 64.8% of US search question quantity, whereas Bing powered 32.2% of natural search.

Search In Pics: Google Dance Shirts, Google’s Micro Library & Revealing Display Shot

2016: The newest pictures culled from the net, exhibiting what folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve and extra.

Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale

2016: The interactive doodle included an animated Scoville, pepper details and a sport pitting an ice-cream cone towards totally different pepper varieties.

Google Suggesting Firefox Customers Change Their Search Engine & Dwelling Web page

2015: Yahoo received the deal to be the default search engine in Firefox in November; now after dropping some search share, Google was preventing again.

Bing Adverts New Bid Preview Software Lets You See Results Of Bid Adjustments In Actual Time

2015: Advertisers may see how advertisements would show with bid will increase earlier than committing to new key phrase bids. 

Bing Additionally Testing Google’s Search Design Interface

2015: Days after Yahoo was caught testing a Google search design interface, Bing can be caught testing it.

YP Introduces Cross-System Retargeting With Native Search Question Information

2015: It mixed the corporate’s high-intent native question knowledge with cross-screen conduct and advert alternate cellular show stock.

Google Webmaster Instruments Crawl Errors Studies Now Displaying Errors On Closing Redirect URL

2014: The crawl errors report confirmed errors on the ultimate URL of the redirect, versus the origin URL of the redirect.

Google’s Matt Cutts: We Don’t Use Twitter Or Fb Social Alerts To Rank Pages

2014: A video answered the query: “Are Fb and Twitter alerts a part of the rating algorithm?” Brief reply: no.

Google Provides A Data Graph Popup To Search Outcomes, However Is It Good For Website Homeowners?

2014: The information supplied background on the web site listed within the search outcome, and it appeared in a small popup window that’s accessible from a clickable hyperlink on the second line of the outcome.

Yahoo Search Goes Safe, Taking Referrer Information — An Indicator Of Yahoo’s Recognition — With It

2014: That meant extra safety for searchers however what did the lack of referrer knowledge imply for search entrepreneurs?

Google Now Altering The Prime Search Filters Based mostly On Question

2014: The choices you noticed on the high may differ or be in a unique order primarily based on the question you entered into Google’s search field.

Examine: Show Adverts Drive Search Clicks After Two Weeks

2014: Show promoting did generate extra search quantity, clicks and conversions.

Google Panda Replace Model #24; 1.2% Of Search Queries Impacted

2013: A brand new Panda refresh.

Report: 25 P.c Of Search Clicks Now From Cellular Gadgets

2013: Desktop searches remained degree from Q3 2012 to This fall 2012, whereas cellular skilled a rise in search share.

Google Earnings Present Halt Of CPC Decline, At Least Quickly

2013: The associated fee-per-click throughout Google’s promoting enterprise elevated roughly 2% within the fourth quarter, as in comparison with the third quarter, after a number of consecutive quarters of decline.

Google To Substitute Black Prime Bar With Grey Coloured Bar?

2013:  Since June 2011, Google’s high bar had a black background shade with white/grey textual content overlaid.

Bing Tags Expands, Makes Pages Linked To Your Profile Public

2013: You (or others) may tag pages to look related to you in Bing’s search outcomes. This might be seen to those that had a Fb account related to Bing.

Are Search Engines Driving Libraries To Extinction? Not Fairly But

2013: The normal position performed by libraries, together with entry to print works {and professional} librarians, was nonetheless essential to most.

Google’s “Discover Inns By Journey Time” Gives Some Of That “Innovation” Google Was Speaking About

2012: Transit time search was solely accessible in cities the place Google had partnered with native transit businesses to combine their knowledge into Google Maps.

Google Might Let You Blacklist Domains To Struggle Spam

2011: Matt Cutts confirmed that Google had mentioned giving searchers the flexibility to take away domains from its search outcomes.

Google’s Matt Cutts On 2010 & Trying Again At 2009

2010: Cutts answered a query about the place he thought Google and search can be in 2010. In one other video, he re-created his presentation on the “state of the index.”

comScore: US Has Most Searches; China Slowest Development; Google Tops Worldwide In 2009

2010: Globally, searches grew total by 46%.

Google Provides Extra Solutions & Information To Search Outcomes

2010: Google added an occasions hCalendar microformat and began highlighting solutions within the snippets.

Google Founders To Promote 10 Million Shares Over 5 Years

2010: This was a part of a plan to diversify their portfolios over time.

Google 4th On Forbes’ Finest Corporations To Work For Listing

2010: Google additionally ranked fourth on the listing in 2009, after being first in 2007 and 2008.

Ballmer Important Of Google’s China Determination

2010: Ballmer referred to as it an “irrational enterprise determination” on Google’s half.

Satellite tv for pc Photos Of Haiti Earthquake From Google & Bing Maps

2010: The best way to see earlier than and after pictures, taken by satellite tv for pc, in addition to 360-degree ground-level movies.

Bing Maps Problem: Attempt Silverlight Model, Perhaps Win $100

2010: Microsoft wished folks to obtain (or replace Sliverlight) so they might use the new and improved Bing Maps. 

Search In Footage: Google China, Yahoo Character & Google Pillows

2010: The newest pictures culled from the net, exhibiting what folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Google Revenues Beat Avenue, Financial Uncertainty Lingers

2009: Google reported revenues of $5.70 billion for the quarter ended Dec. 31, 2008, a rise of 18% in comparison with the fourth quarter of 2007.

The Rise (And Fall?) Of Actual-Time Search

2009: For all the hassle to place worth into real-time search, significantly the place Twitter was involved – Twitter itself might have put an finish to these efforts by saying new limits on its API.

Microsoft Declares Q2 Outcomes, 5,000 Layoffs

2009: The layoff rumors have been true, although the numbers have been lower than anticipated.

Google Desires To Assist Entrepreneurs Do Extra With Much less

2009: The Google AdWords group has launched a brand new mini-site to assist advertisers attain their targets in gentle of the present economic system.

Job Search Engines: The Hottest Factor Going

2009: Job search was the fastest-growing search class within the U.S. in 2008.

Obama Is “Failure” At Google & “Depressing Failure” At Yahoo

2009: President Obama inherited all of the hyperlinks containing anchor textual content with the phrases “depressing failure” in them, aimed toward former president Bush.

Yahoo Search Replace: First Replace Of 2008

2008:Yahoo had been rolling out updates to their “crawling, indexing and rating algorithms” over the previous couple days.

Publicis & Google In Expertise, Media-Planning Partnership

2008: “Google would alternate its technological know-how for Publicis’s analytical and media planning experience.”

After A Month, Google Fails The One Hour Assured Press Response Check

2008: The quick response was meant for “company coverage points.”

Google Walks Down Trend Avenue: The Oogle Sari

2008: A design in Satya Paul’s assortment was named “Oogle sari” that appeared like a sari
made up of the Google net search outcomes.

Chinese language Kissing Couple Sues Subway Operator For Importing Video To YouTube

2008: The video reportedly drew over 15,000 hits in simply two days and apparently embarrassed the couple tremendously.

Yahoo Search Index Replace – January 2007

2007: Yahoo formally confirmed current speculations of an index replace going down.

Google’s Blacklist Of Phishing Websites Contained Financial institution Data & Extra Confidential Particulars

2007: Google has quietly eliminated the data, which included usernames and passwords of people, together with credentials for accounts at banks and different monetary establishments.

Wikipedia Nofollows Hyperlinks Once more – Due To SEOs Abusing Wikipedia

2007: This was because of a dialogue of a brand new search engine optimisation contest, the place editors have been warned of an onslaught of spam.

BBC To Associate With Google On Video Content material Deal

2007: Google would make a few of BBC’s content material accessible by Google Video and presumably YouTube.

Google Germany Gone Kaput?

2007: That point when Google Germany disappeared because of area registrations shenanigans.

Google In search of To Place Adverts In Video Video games; In Talks To Purchase Adscape Media

2007: Google was “at all times contemplating new methods to increase Google’s promoting program to learn our customers, advertisers and publishers” – together with in-game promoting.

Google To Present Downloadable E-Books

2007: They hoped to “permit readers to obtain complete books to their computer systems in a format that they might learn on display or on cellular gadgets resembling a Blackberry.”

Google Provides Sponsored Hyperlinks To Your Search Historical past

2007: Google added your sponsored hyperlink click on exercise to Google Search Historical past. 

SuggestLocal Gives Collaboration Instruments For Native Search

2007: It sought to resolve the issue of determining the place to go and what to do with a bunch of colleagues or associates.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< January 21 | Search Advertising and marketing Historical past | January 23 >

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In regards to the writer

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about search engine optimisation, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.


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