Content distribution is a critical step in any content marketing strategy. Without an effective content distribution strategy, it’s unlikely that your content will reach its intended audience, resulting in the time and money invested in creating content being wasted.
Fortunately, there are several tactics you can use to help maximize your content distribution strategy.
1. Create a Multi-Channel Strategy
Many businesses focus solely on one platform for distributing their content, such as a blog or social media channels. While these are great starting points, you should consider creating a multi-channel content distribution strategy. This will ensure that your content reaches a wider audience, as well as segmenting your audience by interests and demographics.
For example, you could use a combination of your blog, social media, email, and even paid media to deliver your content. Each of these channels will have its own advantages and drawbacks, so it’s important to understand which channels are best suited for your content.
2. Leverage Influencers
Influencers can be a great way to reach new audiences and amplify your content. Influencers often have built-in audiences that are interested in their content, making it easier to target specific demographics. Additionally, influencers will often share their content with their followers, which can help extend the reach of your content.
When working with influencers, it’s important to ensure that they are a good fit with your brand and that they understand your content. You should also ensure that you are providing them with the resources they need to create content that is engaging and relevant to their followers.
3. Use Content Aggregators
Content aggregators are websites that collect content from a variety of sources and make it easier for users to find relevant content. This can be a great way to reach a larger audience and get your content discovered by more people.
When submitting your content to aggregators, it’s important to ensure that you’re providing accurate and relevant information about your content. Additionally, you should look for aggregators that have an audience that is likely to be interested in your content.
4. Repurpose Content
Repurposing content is an effective way to get more mileage out of your content. For example, you could take an existing piece of content and create a series of social media posts, using different elements from the original piece. This can help to ensure that your content reaches a wider audience and that it’s more likely to be shared.
Additionally, you could turn an article into an infographic or a video, or use a single image to create a series of social media posts. The possibilities are endless, and repurposing content can be a great way to maximize your content distribution strategy.
Content distribution is a critical step in any content marketing strategy. With the right strategy, you can ensure that your content reaches the right people and has maximum impact. By leveraging multi-channel strategies, working with influencers, using content aggregators, and repurposing content, you can maximize your content distribution strategy and ensure that your content is seen and shared by the right people.