How Local Packs Have Grown and Evolved Over Time

Local packs have evolved significantly over time, transforming from simple map listings to today’s sophisticated e-commerce platforms. These packs provide consumers with relevant and accurate information about local businesses, helping them to make informed decisions about where to shop, dine or use services. In this article, we’ll look at the evolution of local packs and how they’ve grown over time.

History of Local Packs

Local packs are a feature of Google search results, created to help users find the most relevant and accurate information about local businesses. In the early days of the internet, local listings were mostly just phone directories, listing businesses’ addresses and phone numbers in a standardized format.

With the introduction of search engines, local packs evolved into online directory listings, such as the Yellow Pages, highlighting businesses on a map, along with their contact information. These listings provided consumers with more information about local businesses, but it was still primarily limited to their physical locations and contact details, and did not provide a lot of detail about the goods or services offered.

Google Maps and Local Business Listings

The evolution of local packs took a significant leap forward in 2005 with the launch of Google Maps. This innovative platform allowed users to search for businesses and services near them, providing them with maps, directions, and contact information. Google Maps soon became the go-to app for directions and finding places to eat, shop, or get services.

In 2007, Google launched local business listings, which combined with Google Maps would pave the way for the modern-day local pack. Google’s local business listings introduced new features such as business descriptions, business hours, photos, reviews, and ratings. It allowed businesses to post information about their products, services, and promotions.

Google My Business

In 2014, Google introduced Google My Business, which brought all of Google’s local search tools under one umbrella. With Google My Business, businesses could manage their online presence on Google, including their business listing, photos, reviews, and ratings. Google My Business has been a game-changer for local businesses, as it offers a powerful tool to manage their online reputation and improve their local search rankings.

Today’s Local Packs

Today, local packs are more sophisticated than ever, providing users with a wealth of information about local businesses. Local packs now include real-time inventory, menus, pricing, and reviews. They also allow for online booking, ordering, and payments. Users can even chat with businesses directly from the local pack listings.


Local packs have come a long way since their early days as simple phone directories. Today, they offer a vast array of useful features and provide consumers with accurate, up-to-date information about local businesses. With the continued advancements in technology, we can expect local packs to keep evolving to further improve the local search experience for people and businesses alike.

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