Frictionless Renewals for Companions with Cisco Lifecycle Benefit


I lead the Cisco Digital Expertise accomplice go-to-market for the Americas. One in all our roles is to offer our companions with the instruments they should extra efficiently interact our mutual clients all through the product lifecycle: from buy to renewals. The primary device in our arsenal is Lifecycle Benefit, which serves up digital content material that companions use to interact their clients in a extra automated means.

This functionality is particularly essential in terms of serving to companions shut renewals. For a lot of companions, the renewal enterprise might be significantly troublesome to scale. That is very true with smaller clients, as many companions merely don’t have the individuals to manually sustain with each buyer’s renewal alternative.

With Lifecycle Benefit, Cisco robotically sends out co-branded accomplice notifications, informing clients of contracts and companies which are expiring. Companions add in their very own worth quotes. Together with these notifications, Cisco additionally robotically sends really helpful choices primarily based on clients’ transaction historical past, serving to companions to additionally upsell further enterprise.

Cisco sends these notifications out on behalf of our companions, because it’s Cisco’s view that the accomplice owns the account—sustaining the contractual and industrial relationship with the shopper. When the renewal happens, the accomplice receives full credit score for promoting the renewal. Many different distributors bypass the accomplice and work together instantly with the shopper, finally treating the accomplice extra like an agent to justify a a lot smaller referral price.

Automating eCommerce workflow with Commerce Automation eStorefronts

Beforehand, when it got here time for the shopper to buy the renewal, the one possibility was to basically request to buy by clicking a button saying one thing like “notify accomplice to order”. In different phrases, the fee step of the general renewal workflow was nonetheless handbook.

This all modified with Cisco’s launch of Commerce Automation eStorefronts, which is out there to all Cisco companions as a part of Lifecycle Benefit. Clients can now merely pay for the renewal—as an example, with a bank card—with none handbook interplay with the accomplice.

If the accomplice has an eCommerce system, then the Commerce Automation eStorefront can join via open APIs. For companions with out an eCommerce system, Cisco has labored with a third-party vendor to carry companions a low-cost eCommerce system that solely takes just a few days to arrange.

Irrespective of which possibility companions select, no cash is exchanged via Cisco. Cisco can be not charging companions a price to take part with Commerce Automation, nor any proportion of the transaction. And if the shopper has a query, Cisco gives free, first-line help.

Lifting the operational burden

As a partner-first firm, Cisco is dedicated to our companions’ success. With this motivation in thoughts, Lifecycle Benefit with Commerce Automation lifts an enormous operational burden off our companions’ shoulders in terms of promoting and shutting renewals.

All Cisco companions are welcome to discover find out how to enhance their productiveness and improve bandwidth to commit to promoting.  I encourage you to study extra about Lifecycle Benefit and Commerce Automation.

Join and collaborate with Cisco consultants and friends within the Lifecycle Benefit Companion Neighborhood.

Go to for movies, case research and different supplies that can assist you benefit from all of the sources out there that can assist you serve your clients and develop your small business.



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