As online search engine algorithms continue to evolve, it’s important for brands to keep up with the latest SERP features to ensure that their organic visibility is not affected. In this article, we’ll explore the latest SERP features and how brands can use them to boost their organic visibility.
One of the most important SERP features to be aware of is featured snippets. This feature provides quick answers to user queries at the top of the search engine results page (SERP). Brands can use this feature to their advantage by optimizing their content to target featured snippet opportunities. To do this, you should focus on creating content that answers questions users may have about your subject matter.
Another SERP feature that can help boost organic visibility is local packs. This feature displays three local businesses that are related to the query entered by the user. To make the most of this feature, brands should ensure that their local business information is up-to-date and optimized to appear in local packs.
Search engines have also begun to include video carousels in SERPs. This feature displays a series of related videos to user queries. Brands can use this feature by creating videos that are optimized for the SERP and ensure that their videos appear in the carousel.
Finally, brands should take advantage of image carousels. This feature displays a series of related images to user queries. Brands can use this feature by optimizing their images for the SERP and ensuring that their images appear in the carousel.
By taking advantage of the latest SERP features, brands can ensure that their organic visibility is not affected. By optimizing their content for featured snippets, local packs, video carousels, and image carousels, brands can ensure that they are taking full advantage of the latest SERP features.