Beerwulf’s market is coming to Europe


Beerwulf, the Heineken-owned on-line beer retailer, has launched its personal market within the Netherlands. Now, third celebration retailers can promote merchandise on its platform. Beerwulf’s new platform will enter the UK in 2023, adopted by Germany, France and Italy.

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Beerwulf was based in 2017 beneath the wings of Heineken. The net beer vendor presently has localized on-line outlets for 10 international locations in Europe. In 2019, house faucet retailer The Sub and Beerwulf have been consolidated.

Increase product providing by companions

Now, Beerwulf has launched its personal market mannequin. It’ll provide merchandise from established retailers in addition to small breweries. Companions must pay fee to promote on the platform, which additionally gives billing, transport and customer support. Extra providers are anticipated to be added sooner or later.

Companions must pay fee.

Via companions, Beerwulf plans to broaden its product providing with classes akin to glassware, bar equipment and snacks. Which companions have joined has not but been specified.

Launch in UK, Germany, France and Italy

The market is presently solely accessible in its house market, the Netherlands. In 2023, the platform will increase to the UK, adopted by Germany, France and Italy.

Beerwulf desires to be the main beer platform in Europe.

Beerwulf already has on-line outlets in these international locations, in addition to Belgium, Austria, Spain, Portugal and Luxembourg. The retailer says it desires to grow to be the main B2C on-line beer platform in Europe.

‘Add new merchandise and decrease inventory administration’

“Becoming a member of forces with high-quality third-party sellers allows us to rapidly add new merchandise to our assortment and even new adjoining product classes with the press of a button. It additionally minimizes the necessity for extra inventory administration on our facet,” says Cindy Tervoort, Chief Government Officer at Beerwulf.


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