BeCommerce launches trustmark for influencers


Belgian ecommerce commerce affiliation BeCommerce has launched a brand new trustmark for adverts by influencers. The trustmark goals to stop fraudulent gross sales on social media. Belgian shoppers can now simply test whether or not an influencer complies with European laws.

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Fivefold improve in fraudulent ads

In response to the Belgian Federal Public Service for Economic system, on-line fraud is an issue that’s changing into increasingly more distinguished in Belgian ecommerce. The federal hotline obtained 773 stories of fraudulent ads in 2021, which was a fivefold improve when in comparison with the 155 obtained stories in 2020. The full quantity that customers spent on these adverts was multiplied by 4, to eight.6 million euros in 2021.

The brand new trustmark is a separate product from BeCommerce’s current one.

To stop additional fraud, BeCommerce and former state secretary for Client Affairs Eva de Bleeker have created a trustmark for influencers. The brand new trustmark is an extra product, separate from BeCommerce’s current trustmark for on-line shops.

According to European laws

To be able to obtain the trustmark, influencers have to adjust to European laws, in addition to the rules set by the Belgian FPS for Economic system. One in every of these guidelines is that influencers have to guarantee that their adverts are acceptable and never deceptive. Additionally they want to incorporate the phrases “sponsored” or “advert” when they’re recommending a product as a part of an association with an organization.

‘We’re one step nearer to a secure web setting for Belgian shoppers.’

In response to the EU laws, influencers additionally want to incorporate their enterprise tackle on their social media channels. This raised privateness considerations, as most influencers work at home. Belgian influencers can now use BeCommerce’s tackle on their channels, to guard their privateness. “With the event of this trustmark we’re one step nearer to a secure web setting for the Belgian client”, says Sofie Geeroms, managing director at BeCommerce.


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